Sponsored by Camelot and MyDonate
Winner
The Pennies Foundation www.pennies.org.uk
- Pennies enables consumers to donate the few pence of their ‘electronic’ change at a single touch of a button when they pay for goods and services by card whether in-store or online. In the first few months more than 440,000 consumer donations, totaling well over £100,000 have been received.
Finalists
Polly Gowers/EveryClick/ Give as you Live
www.giveasyoulive.co.uk
- Connected to all UK registered charities, and partnered with over 1,300 leading retailers, Give as you Live enables charity supporters to raise funds every time they shop online. The Give as you Live technology has the potential to raise £1.2billion every year for the UK’s Third Sector.
Partnership between Cancer Research UK and JustGiving
www.cancerresearchuk.org and www.justgiving.co.uk
- Direct integration from the event entry and page creation processes has made it easier and more tempting than ever before to start fundraising online.
Roger Craven, Vir2
www.vir2.co.uk
- Until not long ago, mobile operators took too high a proportion of the donation to charities, making it uneconomical as a fundraising tool. Roger’s behind-the-scenes work with network operators has removed that obstacle and all charities can now accept mbile donations without a network charge.
The winner was announced at the Awards Ceremony on 7 June.
Fundraising is the life-blood of community and charitable activity and is being transformed by computers, the internet and social media.
We are looking for examples of innovative fundraising campaigns and activities that use the web to enhance their effectiveness and will inspire and inform others.
Who is eligible?
This Award is open to any UK- based not for profit project, partnership or organisation that is raising funds for not for profit purposes, including charities, community groups, social enterprises or an individual.
The winner will be able to show how:
- they are using computers, the internet and social media to build support for their cause;
- they are achieving tangible results in delivering income and/or support for their cause;
- the techniques and approaches are sharable and/or replicable by others.
Nominations are now closed and the finalists will be announced on this site on Friday 20 May 2011.

