This Award is open to any UK- based not for profit project, partnership or organisation that is raising funds for not for profit purposes, including charities, community groups, social enterprises or an individual.
Fundraising is the life-blood of community and charitable activity and is being transformed by computers, the internet and social media.
The judges were looking for examples of innovative fundraising campaigns and activities that use digital technologies to deliver more effective fundraising campaigns.
The winners show that they are achieving tangible results in delivering income and support for their cause and show how their approach can be replicated by others.
Child’s i Foundation
Child’s i Foundation finds imaginative solutions to the problem of child abandonment in Uganda and has successfully developed a blend of online and offline fundraising. .
At its heart, the work of the charity is collaborative and social media has been used to build a strong community and keep supporters up to date. Already over 25% of its donations are made online and a recent campaign raised £10,000 in 48 hours for a life-saving operation for baby Joey – an abandoned baby who had recently been adopted.
The judges were impressed by the way that Child’s i Foundation had integrated digital tools into their work at every stage and felt that they offered a model for a use of social media that other charities could learn from.
Developed by charity Mencap and Digital Giving Ltd, Spellathon is a fully digital, global, multiplatform sponsored spelling competition. It offers world class animated spelling games for whiteboard, computers, tablets and mobile phones, with apps available for iPhone, Android and Blackberry.
Launched in November 2011 it has over 32,000 registrations and more than 6 million words spelt correctly. Celebrity tweets from Stephen Fry, Katie Price, and Matt Lucas have raised its profile and as well as raising money, thousands of children have improved their spelling in a fun and interactive way.
Royal Hospital for Neuro-disability
In the run up to Brain Awareness Week 2012 the new fundraising team at Royal Hospital for Neuro-disability decided to run a video-led online appeal. It had no budget, no donor facing website and no film crew.
What is special about the appeal video is its DIY aspect. It put disabled patients in control and allowed them to speak into the camera about how they use computers and technology. The appeal hit its target in under 24 hours and with two street banners, two emails, a video and social networking they raised nearly £9,000 in five days.